Behavioural Risk Improvement Program

Traditional approaches to safety that include engineering and process solutions are critical for every organisation. Although such approaches can produce substantial safety improvements, organisations can often reach improvement plateaus or encounter cyclical performance. Breaking these patterns and achieving continuous improvement is difficult — it requires a change in focus.

Marsh’s behaviour-based safety process, Behavioural Risk Improvement (BRI), is based on innovative, cost-effective methods to reduce the frequency and severity of occupational incidents.

BRI creates sustainable systems where desirable (safe) behaviours are continuously identified and reinforced through observation and performance feedback. The BRI process can provide your organisation with the tools to develop a strong, positive safety culture and make lasting improvements in safety performance.

BRI complements traditional safety approaches by focusing on safe behaviours and positive results. It is a proven, sustainable approach that identifies at-risk and safe behaviours, analyses factors that support risk-taking, introduces changes that support safe behaviours, provides a proactive safety measurement system, and incorporates program monitoring to ensure ongoing effectiveness. It equips employees with the skills to influence the behaviour of others, measure the effects, and sustain improvements.