Skip to main content

Sponsored programmes

Marsh can help your trade association or business meet its needs and objectives with innovative sponsored programme solutions that offer multiple benefits to your organisation and its members.

A bespoke insurance programme for a trade association or business is able to cover the needs of members, franchisees, or customers, help open up new revenue streams, and strengthen existing relationships, while helping retain and attract new business.

At Marsh, one of the world’s leading insurance brokers and risk advisors, we have the experience and insight to create market-leading sponsored programme propositions that add value to your offerings and enhance your brand. We take the time to understand your vision for your organisation and your members. We then use our knowledge and market relationships to create a programme that helps get you there.

Our industry-leading advisors are able to offer you integrated digital solutions that will create a smooth customer experience for your end users, while enhancing your brand and customer satisfaction. Our team of specialists also ensure that your bespoke sponsored programmes are fully compliant with applicable international, regional, and national regulations and legislation.


A great way to add value to your trade association and strengthen your membership base is by introducing a cost-effective, tailor-made insurance programme. This will help you protect your trade association and your members against a wide range of risks and third-party claims.

Marsh offers bespoke solutions, drawing on our team of specialists’ experience, that fit the specific needs of your members and the risks they face. The establishment of an affinity offer for your customers results from knowledge of your market and our ability to provide you with design, investment, and management solutions.

As our society becomes more digitally inclined, businesses and consumers expect that they will be able to manage all financial aspects of their life online, including insurance. Marsh has experience with creating and managing online portals that cover all insurance programme needs, from policy wording to claims handling. Once we understand your objectives, our team of specialists can create a bespoke solution that fulfils all of your requirements.

An insurance programme can give your franchisees a head start by making it easy for them to protect their businesses from day one. By offering a bespoke insurance scheme, you could help free up their time to focus on running their business, safe in the knowledge that they have the cover they need. This could be a great way to add value to your franchise operation and strengthen your brand as you build your franchise network.

By understanding the contractual arrangements between you and your franchisees, we help ensure the correct insurance is in place to cover everyone's needs. We then design a flexible solution that appeals to your franchisees in terms of its content and pricing.

There are many types of insurance products you can offer your customers, depending on your business focus. For example, you can offer insurance for travel or rental guarantees, or for methods of payment.

Speak to a Marsh advisor for a free consultation and review of appropriate options. After studying your strategy, your existing offers, and your customer portfolio, together we will build an optimal insurance programme offering adapted to your customers’ needs.

Any type of group where certain purchases are pooled or certain services are offered to members and subscribers is eligible for insurance solutions. These can include franchises, a central purchasing office, or an association.

The head of the group, for example, will be able to promote to its members and subscribers insurance solutions that meet the specific needs of the profession represented.

The expertise and agility of our teams allow us to meet the insurance needs of many sectors: central purchasers of health products, fast food professionals, e-platform traders, and association of medical or paramedical professionals, among others.

As one of the world's leading risk and insurance advisory specialists, the construction, management, and piloting of affinity insurance programmes is a key aspect of our business. We create and negotiate the offers that deliver the best conditions, guarantees, and prices on the basis of the characteristics that suit you, your end customers, or your members. By partnering with Marsh, you gain a team of specialists that help you free up time for your workers and members focus on their main mission.

The success of an insurance programme depends on various parameters such as guarantees adapted to your needs, pricing, and the right customer journey. It is also important that your offer is immediately understandable to end users.

We can carry out a free, no obligation audit, to give you an external and professional opinion on your programme.

The distribution of insurance products is a regulated activity, in particular by the EU’s Insurance Distribution Directive (IDD).

At Marsh, we understand and monitor various legal frameworks and regulations to help you ensure that your insurance offers are distributed safely and in compliance with the rules.

If an insured triggers an insurance guarantee following a claim, we provide digital assistance such as an e-mail address and, if relevant, a claim declaration site. Our claims management specialists process the files of the insured within agreed deadlines. Once the file has been processed, a satisfaction questionnaire is sent out and the consolidated results are shared during our joint steering meetings.

Marsh has the technical capability to offer ‘turnkey’ membership paths that integrate with existing sales websites. Our technical and sales teams are at your disposal to build a membership path that fits perfectly into your sales journey and will maximise the number of members.