- Do you have a strong brand awareness?
- How can your insurance partner support your marketing?
- What are the local legal and compliance requirements for promoting insurance?
Insurance is highly regulated, so there are rules that govern how you can market your affinity insurance program. Those rules will change from region to region, so you will need to understand which ones specifically apply. In general, any marketing relating to the insurance offering must be developed by your chosen insurance partner.
However, that doesn’t mean you can’t control your marketing strategy or have any involvement in the process. You can decide on how you want your program to be marketed — you may take a light-touch approach or form an active partnership, in this regard, with your insurance partner.
Since marketing is a key ingredient of any successful collaboration, you should consider your partner’s expertise in building a robust marketing strategy, using a combination of tried and trusted, and innovative techniques to promote your program, engage your members or customers, and drive sales.