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Affinity

Marsh har mere end 30 års erfaring med at lave loyalitetsprogrammer, der understøtter virksomheders brand og tilbyder medlemmer, medarbejdere eller kunder værdifulde løsninger.

For os er forsikring ikke kun en risikohåndtering, men også en mulighed for at forbedre kundeoplevelsen, skabe loyalitet og vækste din virkomhed. Marsh samarbejder med virksomheder om at implementere loyalitetsprogrammer, og herunder forsikringsprogrammer, der kan understøtte deres brand, skabe værdi i virksomheden og øge salg.

Vi har gennem tiden udviklet mange loyalitetsprogrammer for mange typer af organisationer, herunder foreninger, OEM’er, detailhandlere,  sportsforbund, og andre virksomheder. Marshs dedikerede eksperter kan hjælpe dig med at inkorporere forsikring som en del af jeres værditilbud til kunder, medarbejdere, medlemmer eller samarbejdspartnere. Vi designer, implementerer og understøtter et stort udvalg af forsikrings- og risikorådgivningsydelser, som er skræddersyet til din virksomhed og som har fokus på forbrugerloyalitet, fastholdelse af medarbejdere og brand awareness.

Vi leverer skræddersyede forsikringsløsninger til virksomheder i alle størrelser i samarbejde med udvalgte forsikringsselskaber. Vores team samarbejder med dig om, at analysere dine behov, skabe innovative løsninger designet til at skabe værdi for medlemmer og opnå dine forretningsmål.

Med vores dybdegående forsikringsekspertise, innovative IT-løsninger og vores langvarige samarbejde med forsikringsselskaber, kan vi levere en smidig forbrugeroplevelse, fra køb af en forsikring til indberetning af en skade.

Marsh er verdens førende forsikringsmægler og risikorådgiver med 35.000 medarbejdere i 130 lande. Vi er en samarbejdspartner, der har international tilstedeværelse og som har fokus på at designe, levere og promovere affinity-forsikringsprogrammer, der passer til dine behov. 

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An affinity organization is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations, business groups, and military organizations.

In addition to these, affinity organizations also include:

  • Trade associations: An organization founded and funded by businesses that operate in a specific industry.
  • Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

These insurance schemes are formed when a group of individuals or entities come together to jointly own a captive insurance company. For organizations or individuals who lack the resources to create their own captive, a group scheme offers minimized risk, increased coverage, and lower costs.

By creating a program specific to your own group, your organization is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organization. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.

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