Marsh Analytics Platform – MAP: Driving Optimal Outcomes
The growth in business data and computing power over the past decade has presented an array of opportunities for those organisations that are best able to harness it. The Marsh Analytics Platform (MAP) has been developed with this in mind, and is a unique approach to delivering solutions through analytics in order to empower businesses to make better decisions with regards to the risks they face.
MAP combines data, technology, and analytics to provide an in-depth level of insight into risk issues, enabling users to harness the power of both their own data and Marsh’s proprietary benchmarking and loss data to identify risks and their potential impact.
By using the MAP and iMAP – the mobile content delivery system for Marsh’s industry-leading analytics – applications, risk managers can determine risk tolerance and appetite levels, simulate loss potential for their unique risk profile, and dynamically model risk-transfer alternatives to evaluate effectiveness and identify optimal solutions.