Dramatic changes in visitor behavior, spending power, and consumer expectations affecting both leisure and business travel are expected to influence the hospitality industry for years to come.
As consumers’ perception of safety and risk continue to fluctuate, there are several other areas of risk for the hospitality sector to contend with, including:
- Sharing economy: The increased popularity of online lodging marketplaces has led to significant cannibalization. Investments in new amenities and experiential travel opportunities will be essential in recapturing market share.
- Staffing shortages: Hospitality companies should identify and address wage and worker satisfaction issues to increase employee retention and maintain the level of service customers expect.
- Guest-facing technology: Technology is expected to be incorporated across operations as a means of enhancing the guest experience. In addition to making updates such as digital keys and room controls, businesses must contend with increased cybersecurity vulnerabilities, including attempts to compromise reservation systems.
At Marsh, our dedicated hospitality specialists can help business leaders analyze industry risks and trends and assess areas of vulnerability. Leveraging our proprietary analytics, we’ll work with you to devise a program that generates the right risk financing and mitigation decisions for your business strategy.