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RESEARCH and BRIEFINGS

Crisis Communication for Schools, Colleges, and Academies – How to Protect Your Good Name

 


You work hard to build a good reputation for your school or college. However, all it takes is a week of media hostility or uninformed gossip to destroy it. Schools and colleges are often ill‑prepared for a crisis, particularly on the communications front, which can often make a sensitive situation worse. No one likes to think of the unthinkable happening, but a few basic preparations could mean your school or college is better equipped should a crisis occur.

These guide notes address the vital role communications play during and after a crisis.