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General Liability Loss Profile

Marsh Advisory can help create a profile of key metrics to identify the unique cost drivers of your organization’s general liability program, benchmark loss history, and help fine tune solutions to maximize cost containment efforts and help improve bottom line performance.

Service Highlights

Our general liability experts conduct a baseline study using our proprietary tool. This analysis incorporates interpretation of over 20 different metrics and goes beyond a single benchmark. We benchmark trends within your organization to determine if any action is needed based on your performance.

Based on the outcomes of our analysis, we offer recommendations to address and reduce the cost and incidence of losses, enabling us to build a long term plan to continuously reduce the cost of loss.


We use a point-in-time analysis methodology, an internally-focused benchmarking exercise that identifies organization-specific loss trends. For example, four years of an organization’s data would be used with losses for each year valued at 18 months from calendar year inception.

Our dedicated risk information consulting team brings a unique perspective to data analysis. Well versed in pre- and post-loss analysis, our experts can see the big picture—not just how to reduce the cost of claims, but how to prevent them in the first place.

Many groups provide data but not the resources and knowledge to build and implement an action plan. Marsh Advisory provides an independent view of a client’s outcomes based on industry experience and internal trends. Our analysis can indicate how well an insurer or TPA is managing its program and where changes can be made to reduce costs.

A Collaborative Process

The profile provides the basis for the collaborative process. We analyze your general liability loss data, then reviews with you the resulting report to develop a strategy to help you identify potential loss reduction opportunities. The profile:

  • Identifies best opportunities for cost reduction and loss mitigation.
  • Targets specific loss cost drivers, letting you know where you can have the most impact.
  • Provides for a continuous improvement strategy to reduce frequency and severity.
  • Can lead to a reduction of administrative costs — LOC, collateral, and premium, for example — which impact your bottom line.

Results Summary

If the analysis confirms cost reduction opportunities, we can identify specific loss cost drivers, offer recommendations for cost mitigation strategies, and discuss a continuous improvement process to manage your cost reduction efforts. If the analysis indicates that you are performing well, the profile becomes an excellent tool in your general liability program renewal or marketing efforts.

We firmly believe that risk control and claims management activities should be based on credible loss analysis. Our formal report will be discussed collaboratively with you to better position your organization for the best return on investment.