Cyber claims in Asia rose nearly 50% from 2022 to 2024 — according to Marsh Asia data — reflecting the growing frequency and sophistication of cyberattacks. And as organisations digitise, they face escalating financial, operational, and reputational risks. In 2024 alone, cyber incidents increased 13% year-on-year in the region, with several high-profile cases illustrating their costly impact:
Ransomware and data breaches remain the most common types of incidents, often involving the loss of confidential data and business interruption. For businesses operating across multiple markets, a data breach often requires swift compliance with differing local regulations. This not only increases pressure on the business but can also amplify the impact of the breach.
Cyber risk is complex but managing it doesn’t have to be. Businesses can adopt an Understand–Measure–Manage-Respond framework for a clear, structured approach to strengthening cyber risk posture.
Understand your current defences and implement controls
As the only diagnostic recognised by all insurers, our Cyber Self-Assessment tool streamlines and accelerates the placement process and is available in multiple Asian languages. Benchmark your organisation’s cyber maturity against industry peers across 12 key controls, identify areas for improvement, and strengthen insurability with our tool. The Cyber Self-Assessment provides reports that are understandable and relevant to technical and non-technical stakeholders within the organisation, facilitating a broader conversation on cyber resilience.
Measure risks to inform cybersecurity investments
Evaluate your coverage, identify gaps, and estimate the total cost of risk with Marsh’s Cyber Risk Quantification, our proprietary quantification process with insurance perspectives in mind. We provide multiple options which range from user-friendly and easily accessible digital tools to in-depth consultancy to study your organisation’s unique risk profile. The process helps you understand potential financial impact and informs your insurance and risk transfer strategies by combining expert advice on forensic accounting, claims, and actuarial analytics. This can help you deduce loss estimates based on your organisation’s vulnerabilities and attack surface, and creates realistic loss scenarios.
Manage your risk with the right mix of solutions
Respond effectively to cyber incidents when they happen
Even for the most sophisticated organisations, cyber incidents are impossible to fully prevent due to the constantly evolving nature of the risk. The best security postures in the world can be rendered ineffective by a single zero-day vulnerability. Cyber incidents extend beyond malicious attacks and include errors and reliability issues, such as the CrowdStrike software update outage. Test and refine your incident response plan with Marsh’s Cyber Crisis Simulation Exercise. Featuring scenario-based drills tailored to your industry, maturity level, and operational requirements, the workshop ensures board-level directors and senior managers can respond effectively as well as prepare for insurer engagement and claims management during a live incident.
A multinational hotel group in Asia experienced a phishing attack that compromised its email systems. Fraudsters impersonated both a vendor and an employee, tricking the finance team into transferring over US$1 million.
Because the organisation had both cyber and commercial crime insurance in place, it recovered quickly. The cyber policy covered IT forensics and investigation costs linked to the data and privacy breach. In addition, the commercial crime policy covered the monetary theft.
Without this dual protection, the outcome would have been far more damaging to the company’s finances and reputation.
Marsh Asia is the only broker offering a full suite of market-leading cyber resilience capabilities, supported by a team of over 25 Asia-based former underwriters, lawyers, actuaries, cyber advisors, and claims specialists.
We provide an integrated suite across insurance, risk intelligence, claims and incident management, and cybersecurity, backed by practical tools like Cyber Self-Assessment (used by over 500 Asian companies) and Cyber Risk Quantification to translate risk into financial impact, with global cyber premiums exceeding US$4B in 2024.