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Enhance your brand and unlock new revenue streams with customised warranty and protection solutions that focus on long-term program sustainability.


Diversify your revenue stream in a way that enhances brand value and loyalty.


Warranty and protection solutions that are optimised and tailored to your specific business needs.


A secure digital platform that creates a seamless customer journey.

Within the consumer electronics and household appliances industries in Asia, companies are setting themselves apart from the competition by providing customised warranty and protection solutions. These solutions offer additional value to a company’s end-users, which in turn generate benefits for the business, such as increases in revenue and customer lifetime value.

How Marsh Asia Affinity can help

Marsh Asia Affinity works with insurers to develop market-leading protection products for consumer electronics and household appliances, tailoring coverage that is aligned with your business and customers’ needs. The products are delivered on a digital platform that can be integrated with your existing ecosystem, which enables a seamless customer experience for placement, claims, data analytics, and reporting.

Our focus sectors:

  • Electronics and device equipment manufacturers/OEMs
  • Telecommunication groups
  • E-commerce platforms
  • Online and offline retailers and wholesalers

Our solutions can provide your business with:

  • A holistic, profitable, and sustainable white-labelled device protection program for your end-users.
  • Revenue opportunities and enhanced customer lifetime value.
  • A seamless user experience and a valuable brand touchpoint.
  • Digital platform offers built-in data management and program analytics for business intelligence and decision making.


Examples of affinity insurance programs include but are not limited to the following:

  • After-sales product care and extended warranty program
  • Product insurance and replacement program

Yes, we leverage our global expertise, local knowledge, and deep connections with global carriers to design affinity programs that cater for geographies of your choice.

Why Marsh

Marsh, the world’s largest insurance broker and risk advisor, is dedicated to helping clients globally and in Asia manage risk effectively. Leveraging strong historical relationships with global carriers and robust technology and data capabilities, Marsh’s long-standing expertise in designing, developing, and implementing innovative and efficient risk solutions across diverse industries and geographies delivers sustainable benefits for clients and empowers them to take advantage of opportunities that foster resilient business growth and expansion.

Our People

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Andy Wan

Affinity Leader, China

How your business can run an optimised insurance program on Marsh's Affinity digital platform.

To find out more about how Marsh Asia Affinity can help your business reach greater heights, get in touch with our Affinity representative.