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Latest whitepaper: AI in the Media

Discover how AI is reshaping the media industry with high ambitions but uneven results. Explore the key challenges, opportunities, and strategic priorities that will define the future of media.

Discover how AI is reshaping the media industry with high ambitions but uneven results. Explore the key challenges, opportunities, and strategic priorities that will define the future of media.

Artificial Intelligence (AI) is rapidly transforming the media industry, reshaping how content is created, distributed, and monetised. While expectations for AI-driven gains are high, many media companies face uneven results and operational challenges, making strategic choices over the next two years critical to capturing lasting value.

Key points

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AI Adoption & Impact

AI use in media has doubled since 2020, with strong belief in its potential despite mixed business model changes.

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Cost Reduction & Revenue Growth

AI drives efficiency through automation and opens new revenue streams via hyper-personalisation and niche communities.

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Operational Challenges

Measurement gaps, unclear ROI timelines, and evolving business models create uncertainty around AI’s financial benefits.

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Value Chain Transformation

AI reshapes production, advertising, distribution, and product development, changing cost structures and audience engagement.

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Winners & Losers

Scale, data ownership, and distribution control determine which media companies thrive or struggle with AI adoption.

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Strategic Priorities

Clear AI strategies, focused KPIs, impactful pilots, data protection, and workforce reskilling are essential for success.

Download our whitepaper

Explore the key challenges, opportunities, and strategic priorities that will define the future of AI in media.