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Mercer Marsh Benefits

Employee benefits and technology trends research

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21/01/2025

The future of benefits technology is centralising, personalising, and building your AI advantage

As technology advancements continue to drive organisational strategies, employers are adopting innovative benefits technologies to modernise employee benefits delivery and keep pace with the future workforce. 

Our recent survey of over 400 employers and 3,000+ employees worldwide, revealed that 65% of employers view HR technology as the biggest driver of changing benefit priorities in their organisations. Central to this evolution are three core themes:

  • Employers are moving towards centralised benefits platforms that streamline administration, improve data integration, and enhance the employee experience.
  • Employers are personalising their benefits offerings to better meet diverse employee needs across age, life events, and individual preferences. 
  • Employers are integrating AI into their benefits strategies, specifically to enhance analytics and insights, deliver a personalised benefits experience, and provide proactive support for employees such as burnout detection.

The Future of Benefits Technology - Overview Video

Showcasing the top findings from our 2026 BenTech Research.

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To keep pace with the future workforce, employers have critical opportunities to leverage benefits technology more strategically. 

Get an overview of the latest benefits technology trends.

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Latest research insights

89%

of employers have already centralised their benefits or plan to do so within the year, to streamline operations, reduce complexity, and improve data utilisation.

52%

There's a growing demand for personalised benefits. While 71% of employees feel their benefits experience is relevant, 52% still have unmet needs.

50%

The use of AI in benefits technology is rapidly increasing, with 50% of employers currently using AI and nearly all planning to implement it soon.

This publication is not intended to be taken as advice regarding any individual situation and should not be relied upon as such. The information contained herein is based on sources we believe reliable, but we make no representation or warranty as to its accuracy. Marsh shall have no obligation to update this publication and shall have no liability to you or any other party arising out of this publication or any matter contained herein. Any statements concerning actuarial, tax, accounting, or legal matters are based solely on our experience as insurance brokers and risk consultants and are not to be relied upon as actuarial, accounting, tax, or legal advice, for which you should consult your own professional advisors. Any modelling, analytics, or projections are subject to inherent uncertainty, and any analysis could be materially affected if any underlying assumptions, conditions, information, or factors are inaccurate or incomplete or should change.

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