
Milly Wallace
Senior Digital Partnerships Manager, Marsh Advisory
-
United Kingdom
Frontline risks associated with operations, safety, compliance, and customer interactions can have immediate and severe consequences if not properly managed. However, advancements in AI — from generative (content creation) to machine learning (enabling systems to learn from data) to computer vision (interpreting visual information) are now transforming how organisations identify, assess, and mitigate these risks, offering unprecedented levels of efficiency, accuracy, and proactive management.
Frontline operations are inherently dynamic and often unpredictable. They are experienced every second by over 80% of the global workforce who are deskless workers, and sit across nearly every business industry, including logistics, construction, retail, energy, and manufacturing. However, traditional risk management approaches — entrenched in the pre-AI world — rely heavily on manual processes of data observation and collection, historical data analysis, and reactive measures. These methods can be slow, prone to human error, and often fail to provide real-time insights needed to prevent incidents before they occur. The ineffectiveness of these traditional risk management approaches is further compounded by the rapidly evolving risks generated as AI continues to drive innovation.
AI tools are revolutionising frontline risk management by enabling organisations to move from reactive to proactive strategies. For example:
AI-powered systems can continuously monitor operational data, customer interactions, and environmental conditions. Using machine learning algorithms, these systems can detect anomalies or patterns indicative of potential risks — such as safety hazards, compliance breaches, or operational inefficiencies — and trigger immediate alerts. This real-time insight allows for agile intervention, reducing the likelihood of incidents.
AI models can analyse vast amounts of historical and real-time data to predict future risks. For example, predictive analytics can forecast equipment failures, identify high-risk customer segments, or anticipate compliance violations. By understanding these risks in advance, organisations can implement preventive measures, optimise resource allocation, and improve safety protocols.
AI tools can automate complex risk assessments by analysing data from multiple sources, including incident reports, sensor data, and social media feeds. This automation accelerates decision-making processes and ensures that risk evaluations are comprehensive and up to date.
AI-driven insights now support frontline managers and safety teams in making informed decisions. Visual dashboards, natural language processing (NLP) (enabling computers to interpret and generate human language), and scenario simulations help teams understand risk levels and evaluate mitigation strategies quickly.
Generative AI-powered training platforms can simulate risk scenarios, helping frontline staff recognise and respond to hazards effectively. Additionally, AI can monitor compliance with safety protocols and regulations, flagging deviations before they lead to violations or accidents.
These AI tools can be applied across a wide range of industries, including:
As AI technology evolves, its role in frontline risk management will only grow more vital. Integration with Internet of Things (IoT) devices, advanced sensors, and edge computing will enable even more granular and immediate risk detection. Moreover, AI’s ability to learn and adapt will ensure that risk mitigation strategies stay ahead of emerging threats.
The power of AI tools in managing frontline risks lies in their technical ability to provide real-time insights, predictive capabilities, and automation. AI can therefore empower the transformation of reactive processes into proactive strategies. Organisations that leverage these technologies will not only enhance safety and compliance but also improve operational efficiency and resilience. Embracing AI is no longer an option but a necessity for organisations committed to safeguarding their people, assets, and reputation in an increasingly complex world.
Senior Digital Partnerships Manager, Marsh Advisory
United Kingdom