Report

AI without blind spots: the 2026 Marsh European AI Opportunities and Risk Survey Report

This report reveals how European organizations are adopting AI, highlights the most critical governance and EU AI Act readiness gaps, and provides practical actions to manage AI risk and scale AI responsibly.

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AI Is Moving Fast in Europe. Your Risk Posture Must Move Faster.

You’re being asked to support AI adoption while protecting the business from new exposures - often without clear visibility into what’s being used, where it’s deployed, or how it’s controlled. Regulation is tightening under the EU AI Act, and the tolerance for “we’ll figure it out later” is disappearing. Meanwhile, leaders want results: productivity gains, faster decisions, and competitive advantage. The problem is that AI ambition is outpacing AI governance across Europe - and that gap creates real operational, regulatory, and reputational risk.

AI without blind spots: the 2026 Marsh European AI Opportunities and Risk Survey Report gives you a clear, data-backed view of where European organizations actually are - and what risk leaders should do next. Based on responses from European organizations (April–May 2026), including 65% C-suite, the report shows what’s working, what’s missing, and where risk management needs to lead. You’ll see where AI adoption is accelerating, where controls are falling short, and how peers are preparing for EU AI Act obligations. You’ll leave with practical priorities to strengthen governance now-before scale, incidents, or regulators force urgent remediation.

What you’ll gain:

Benchmark your organization’s AI maturity against European peers - so you can validate priorities and spot blind spots early.
Focus your controls on the risks that matter most: data privacy/security (78%), erroneous AI outputs (63%), and regulatory/compliance exposure (41%).
Strengthen AI governance with a clear operating model - including cross-functional accountability beyond IT and security.
Accelerate EU AI Act readiness with fewer surprises by understanding where familiarity and planning gaps are most common- and how to close them.
Prioritize AI use cases that deliver value without creating unmanaged risk, based on where adoption is expanding (including risk management rising from 32% current use to 58% expected use in two years).

AI adoption in Europe is already moving from pilots to broader deployment—yet many organizations still rely on ad hoc assessments or no formal AI risk assessment at all. That’s a preventable risk. This report helps you act with clarity, using real market evidence—not assumptions—to guide governance, controls, and compliance planning. If you’re responsible for protecting the enterprise while enabling responsible innovation, this is the benchmark and playbook you need right now.

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AI without blind spots: the 2026 Marsh European AI Opportunities and Risk Survey Report

AI Is Moving Fast in Europe. Your Risk Posture Must Move Faster.

What you’ll gain:

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