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Expertise

Marsh Affinity Group — Broker Distribution & Specialty Solutions

Specialty insurance solutions that help brokers grow, differentiate, and compete with confidence.

Marsh Affinity Group works with retail and regional brokers to deliver specialized, scalable insurance solutions to communities, associations, and niche markets. 

By combining relationship-driven service with deep underwriting expertise and strong carrier partnerships, Wholesale Underwriting Group (WUG) helps brokers expand their offering, strengthen client retention, and compete more effectively in evolving markets.

Our solutions

Our programs cover a range of sectors — tailored to the risks and needs of that market, including:

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Coverage and protection (CAP) dealers/auto dealers

Insurance solutions tailored for dealerships covering inventory, liability, and dealer-specific risks.

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Specialty event coverage protecting sponsors and organizers against prize payout exposures.

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Event cancellation

Policies to reimburse organizers and partners for lost revenue and costs from cancelled or postponed events.

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Allied health

Professional liability and business protection for allied health practitioners and clinics.

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Social housing

Managed insurance programs addressing property, liability, and tenant-related risks for social housing providers.

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Government construction

Contract compliant insurance packages for public-sector construction projects and contractors.

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Landscaping

Commercial property and liability coverage designed for landscaping businesses and contractors.

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Building material dealers

Insurance for stock, transit, and premises exposures faced by building materials suppliers.

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Museums

Tailored coverage for collections, property, and event liabilities for cultural institutions.

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Churches

Community and property insurance that covers places of worship, activities, and volunteer exposures.

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Lawyers

Professional indemnity solutions protecting law firms and legal professionals against malpractice claims.

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Accountants

Professional liability and cyber-risk insurance for accounting firms and finance professionals.

Why Brokers Choose Marsh Affinity Group

  • Specialized Market Access: Access domestic and international insurers for specialty, emerging, and non-standard risks.
  • Broker-Focused Partnership: We work alongside brokers as an extension of their team — supporting placements while protecting and strengthening broker-client relationships.
  • Industry Expertise: Our underwriting and placement specialists understand nuanced industries, complex exposures, and evolving risk environments.
  • Flexible Solutions: From individual placements to scalable affinity and program structures, we tailor solutions to fit your clients and your distribution strategy.
  • Responsive Service: Dedicated teams, collaborative underwriting, and streamlined processes designed to help brokers move quickly and confidently.

How we work with brokers

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1. Collaborative Approach

We work with brokers to understand client needs, identify market opportunities, and structure solutions that support long-term growth.

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2. Market Leverage

Leverage Marsh Affinity Group’s carrier relationships and underwriting expertise to access competitive solutions and specialty capabilities.

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3. Dedicated Support

Receive support from experienced underwriting, claims, risk management, and program professionals.

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4. Growth-Focused Partnership:

We help brokers strengthen retention, expand into new markets, and build differentiated client offerings.

Benefits for retail and regional brokers

  • Revenue growth: New premium streams through program launches and expanded cross-sell opportunities.
  • Differentiation: Unique, professionally managed solutions that competitors can’t easily replicate.
  • Operational efficiency: Back-office support and program administration free up your team to focus on client relationships. 
  • Risk expertise: Access to data, analytics, and risk engineering that helps your clients reduce frequency and severity of losses. 
  • Community impact: Ability to serve local communities with tailored protection that builds trust and long-term loyalty.

Helping brokers differentiate

Today’s clients expect more than a standard insurance placement. Marsh Affinity Group helps brokers deliver specialized expertise, tailored solutions, and value-added capabilities that strengthen client confidence and long-term loyalty.

Whether supporting a difficult placement, building a niche industry solution, or developing a scalable program opportunity, Marsh Affinity Group is committed to helping brokers grow.

Why Marsh

For retail and regional brokers, Marsh Affinity Group acts as a strategic partner that drives growth, differentiation, and efficiency. Through the Wholesale Underwriting Group (WUG), brokers gain access to scalable programs, responsive underwriting support, and market‑leading specialty solutions that enhance client retention and open new revenue opportunities. With back‑office support, risk expertise, and collaborative service models, brokers can focus on strengthening client relationships while delivering high‑value solutions that set them apart in competitive and evolving markets.

Contact us

Contact us to get in touch with a specialist, learn more about a specific solution or submit a sales inquiry.

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