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Transform your brand loyalty programme with embedded insurance

Hit your targets and accelerate your brand loyalty programme with Marsh’s Affinity experts.

We assess your strategy, identify the biggest levers for growth, and implement an embedded insurance programme to get you started.

But we don’t stop there. We help you measure your success with powerful data and analytics.

Trusted by the world’s most iconic brands for 150 years.


Explore how brand loyalty and insurance converge

Watch our video “How insurance can impact brand loyalty” with Lippincott, a global creative consultancy.

Check list on building a strong brand loyalty programme

Recognise and reward a customer at the start of the relationship

  • Create a personal experience
  • Provide access to privileged benefits at an earlier point
  • Build a programme based on achieving progress

Ensure loyalty programmes are easy to access and use

  • Simplify the language
  • Make it easy to redeem
  • Make it relevant

Integrate your loyalty programme across the customer journey

  • Create an anticipation for the programme
  • Develop interactions during the process
  • Reinforce loyalty post-transaction

Our Affinity practice collaborates with some of the world’s most iconic brands and supports clients globally across automotive, equipment & consumer electronics, sharing economy & mobility, and sponsored programmes. Please consult your local Marsh office on availability in your region.

Get a free assessment

Arrange a call to see if we’re the right partner to help you grow your embedded insurance programme. We will assess your situation to determine how we can help.

In this series