How automotive businesses can boost revenue by offering protection and extended warranty solutions to their customers 

Marsh Asia Affinity offers tailored insurance and extended warranty programs for market leading automotive businesses throughout the region, backed by a proprietary digital insurance platform that streamlines the user experience from insurance placement to quotation, registration, policy binding, and claims reporting/processing. The platform’s data-driven analytics and insights make it easy for businesses to track and manage their programs’ performance.

Automotive businesses partnering with Marsh Asia Affinity have seen results speak for themselves, from greater sales penetration to improved loss ratios:

• In Korea, a dealership partner sold more than 11,000 contracts and achieved more than 15% penetration of extended warranty sales within 60 days of launch.
• In China, a dealership sold over 9,000 contracts in the first year and achieved more than 35% penetration of extended warranty sales within four months.
• In Taiwan, Marsh Affinity took over a multinational automaker’s existing program with 165,000 contracts, resulting in improved control of parts and loss performance.
• Globally, Marsh Affinity helped a leading electric car manufacturer negotiate pricing with insurers to offer identical products with consistent coverage.

By partnering with Marsh Asia Affinity, your business will receive dedicated support from our highly-experienced insurance placement experts. Our advisors with market-leading experience in Asia are also on hand to help clients analyse data and interpret insights for program optimisation.