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With powerful analytics and acute market insights, we help sports, entertainment, and media organisations to identify, quantify, and manage risk exposures — and to help reduce their total cost of risk.

Sport, Entertainment and Media

The sport, entertainment, and media (SEM) sector is home to an extraordinarily diverse array of organisations, clubs, competitors, athletes, performers, venues and audiences. Hosting an event, participating in sport activities, creating media content and producing live shows can be fraught with risk.

We have established an expertise in identifying, quantifying and managing these risks and can design bespoke insurance programmes that aim to provide the financial backstop required when the unexpected happens.

Our team of industry specialists range across the entire spectrum of SEM and have previously worked with the owners, organisers, and stakeholders for some of the world's major sporting organisations, events, production companies and advertising agencies. Marsh offers solutions that protect risks within sport, content production and live entertainment.


Most people enjoy playing or watching a range of sports. A huge industry employing millions of people and generating massive revenues, the world of sport encompasses the most high profile clubs, personalities, and events, right through to amateurs playing for their local team.

Our dedicated team of sports insurance practitioners combine years of knowledge and industry experience, with the latest technology, to deliver service solutions. Our wide range of experience in this field has seen our team evolve into specialists.

We can provide insurance and risk management solutions for international federations, national governing bodies, venues and stadiums, event organisers/event owners, professional and amateur sports clubs, leagues and associations, leisure trusts, individual sporting professionals and agents.

Some of the solutions we can provide include:

  • Sports governance.
  • Event liability.
  • Event cancellation and abandonment.
  • Cyber.
  • Directors and officers.
  • Failure to broadcast.
  • Group travel.
  • Personal accident for clubs and teams.
  • Career ending insurance for professional individuals.
  • Legal expenses.
  • Legal liabilities (public/products/employers').
  • Motor fleet.
  • Prize indemnity/contract bonus.
  • Property — including stadiums, clubhouses and training facilities.
  • Risk management/health and safety.
  • Construction risks.

The entertainment industry faces growing risks and exposures. Extreme weather, power failure, public liability and terrorism reflect some of the ongoing challenges and uncertainty threatening the success of events. Cancellation, non-appearance and weather disruptions all play havoc with entertainment and live events, leaving organisers, venue owners, artists and promoters to pick up the pieces.

We understand that unexpected incidents not only negatively affect an entertainment company's balance sheet, but also its brand and reputation. Our team continuously expands and utilises our considerable expertise to preserve and protect your total cost of risk.

We have experience working with event organisers, venue owners, artists, agents, tour managers, promoters, content producers, retailers and sponsors. We also have clients involved in live music and events, conferences and exhibitions, eSports, council and community, stage and theatre, broadcast and media.

Our team will aim to identify all the risks associated with a specific event and help you to design a risk management strategy and an insurance programme that provides the necessary protection.

Some of the solutions we can provide include:

  • Event cancellation.
  • Non-appearance.
  • Employers' and public liability.
  • Equipment and property.
  • Broadcast transmission failure insurance.
  • Travel and personal accident.
  • Directors and officers.
  • Adverse weather conditions.
  • Event medical expenses.
  • Kidnap and ransom.
  • Cyber.
  • Crime.

Risk challenges are inherent in multiple areas of the media sector. These include liability (libel, slander, copyright infringement, etc.), data security and privacy, and business interruption/loss caused by equipment or other property damage. Marsh advises clients in the media sector — encompassing broadcasting, social/digital media, and publishing firms — on how to manage these risks.

Content production can be fraught with uncertainties, potential hidden delays and costs, not to mention unpredictable personalities. From cast members being struck down by illness to equipment failure, weather interruptions and theft, our team can give you the expert help to design a risk management strategy and an insurance programme that provides the necessary protection.

One of the biggest grossing industries in the world is production, from the small individual producers to the Hollywood blockbusters. We have a wide range of experience in organising cover for content production for feature films and all genres of TV and digital content and advertisements. Every solution is personalised in order to fit your individual needs, equipment, audience, crew, production and schedule. Some covers we can provide include:

  • Production insurance.
  • Errors and omissions.
  • Death and disgrace.
  • Legal liability.
  • Equipment/hired and owned.
  • Adverse weather conditions.
  • Cancellation or non-appearance.
  • Travel and personal accident.
  • Kidnap and ransom.