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Affinity

With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.

For affinity partners, trade associations, and franchises, finding new ways to capture growth and reduce risk for members is a key component of success.

Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety.

Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.

Our expertise

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Are you ready to explore how affinity insurance can add value to your organisation?

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FAQs

An affinity organization is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations, business groups, and military organizations.

In addition to these, affinity organizations also include:

  • Trade associations: An organization founded and funded by businesses that operate in a specific industry.
  • Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

By creating a program specific to your own group, your organization is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organization. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.

Our people

Phil Hobson

Phil Hobson

International Affinity Leader

Andrew Ferguson

Andrew Ferguson

Affinity Sales Leader - International

Edward Partridge

Edward Partridge

Affinity Leader – UK

  • United Kingdom

Henry Wilkins

Henry Wilkins

Affinity Leader – Asia

Cristiano Dalgrosso

Cristiano Dalgrosso

Head of Consumer and Commercial Europe

Luciana Amano

Luciana Amano

Affinity Leader - Latin America and Caribbean

  • Brazil

Rebecca Bleek

Rebecca Bleek

Affinity Leader – Middle East and North Africa

Kirsten Mills

Kirsten Mills

Head of Affinity, Pacific, Marsh McLennan

  • Australia

Selven Govender

Selven Govender

Executive Head, Consumer and Commercial – Africa