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Device

Enhance your brand and unlock new revenue streams with customised warranty and protection solutions that focus on long-term program sustainability.

Monetise

Diversify your revenue stream in a way that enhances brand value and loyalty.

Customise

Warranty and protection solutions that are optimised and tailored to your specific business needs.

Digitalise

A secure digital platform that creates a seamless customer journey.

Within the consumer electronics and household appliances industries, companies are setting themselves apart from the competition by providing customised warranty and protection solutions. These solutions offer additional value to a company’s end-users, which in turn generate benefits for the business, such as increases in revenue and customer lifetime value.

How Marsh Affinity can help

Marsh Affinity works with insurers to develop market-leading protection products for consumer electronics and household appliances, tailoring coverage that is aligned with your business and customers’ needs. The products are delivered on a digital platform that can be integrated with your existing ecosystem, which enables a seamless customer experience for placement, claims, data analytics, and reporting.

Our focus sectors:

  • Electronics and device equipment manufacturers/OEMs
  • Telecommunication groups
  • E-commerce platforms
  • Online and offline retailers and wholesalers

Our solutions can provide your business with:

  • A holistic, profitable, and sustainable white-labelled device protection program for your end-users.
  • Revenue opportunities and enhanced customer lifetime value.
  • A seamless user experience and a valuable brand touchpoint.
  • Digital platform offers built-in data management and program analytics for business intelligence and decision making.

FAQs

Examples of affinity insurance programs include but are not limited to the following:

  • After-sales product care and extended warranty program
  • Product insurance and replacement program

Yes, we leverage our global expertise, local knowledge, and deep connections with global carriers to design affinity programs that cater for geographies of your choice.

Why Marsh

Marsh, the world’s largest insurance broker and risk advisor, is dedicated to helping clients globally manage risk effectively. Leveraging strong historical relationships with global carriers and robust technology and data capabilities, Marsh’s long-standing expertise in designing, developing, and implementing innovative and efficient risk solutions across diverse industries and geographies delivers sustainable benefits for clients and empowers them to take advantage of opportunities that foster resilient business growth and expansion.

Our People

Phil Hobson

Phil Hobson

International Affinity Leader

Phil Hobson leads Marsh’s International Affinity segment and is a member of Marsh’s international executive committee. He specializes in OEMs, affinity program management, and the sharing economy, and has global responsibility for relationships with some of Marsh’s largest clients. He has more than 30 years of experience within the industry, including 24 years at Marsh.

To find out more about how Marsh Affinity can help your business reach greater heights, get in touch with our Affinity representative.