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Driver Recognition

Many transportation companies fail to adequately recognize their drivers' efforts and accomplishments. The frequent result: driver dissatisfaction and, ultimately, high turnover. For that reason, a well-devised driver recognition plays an important role in retaining drivers.

A solid recognition program is more than an annual bonus or merchandise with the company logo. Marsh can help you design a driver recognition program that’s customized to your own organization's operations. We will evaluate your current recognition practice, then offer guidance to enhance the program and make it more meaningful.

What we do

In developing an effective driver recognition program, Marsh's consultants work with you to:

  • Determine the right safety awards to meet safety objectives.
  • Provide training that enables operations personnel to better motivate drivers to achieve safety incentives.
  • Develop an action plan to implement the program.

Drivers who are recognized for their efforts are often more tolerant of situations they may encounter in their role. For a recognition program to be effective, it must have specific objectives and attainable goals. The end result will be improved performance and a better relationship between you and your drivers.