London | February 03, 2026
Marsh Risk, a business of Marsh (NYSE: MRSH) and the world’s leading insurance broker and risk advisor, today announced the appointment of Roberto Pinto as International Affinity Leader, Marsh Risk. Effective 23 February, 2026, Mr. Pinto will be based in London and report to Flavio Piccolomini, CEO, Marsh International.
Marsh's affinity business provides insurance solutions that are aligned to clients' brands, cultures, and values and are tailored to customer, member, and/or franchisees' interests. These solutions are designed for clients to enhance relationships, create additional value, and foster greater loyalty.
Mr. Pinto will oversee the development of Marsh's affinity business across International, comprising Asia, Europe, Latin America & the Caribbean, India, the Middle East and North Africa (IMEA), Pacific, and the UK. He will work closely with Marsh's clients to find new ways to capture growth and reduce risk across their affinity insurance portfolios.
Mr. Pinto is a seasoned global growth and transformation executive with extensive experience leading complex businesses. With 20 years’ experience specialising in affinity and client loyalty solutions, he previously served as President of Digital Client Solutions & CoverWallet at Aon, where he successfully led the firm’s large-scale digital portfolios globally, and worked for WTW in several international affinity leadership roles.
Commenting on the appointment, Mr. Piccolomini said: “Roberto brings a wealth of international leadership experience to Marsh’s affinity business. He successfully managed large-scale portfolios across Europe, IMEA, Asia, the Pacific, and Latin America, and executed major strategic acquisitions and business expansion. His global perspective, combined with a strong focus on innovation, growth mindset, and team-focused leadership, will be invaluable as we continue growing Affinity’s critical role at Marsh.”
Mr. Pinto added: “As competition to win business and retain talent intensifies, data-led affinity programmes lie at the core of increased customer engagement, greater brand loyalty, and workplace satisfaction. I look forward to engaging Marsh’s clients and colleagues to deliver market-leading products, while building strong stakeholder relationships across the international affinity marketplace.”