Richard Ashe
Senior Vice President, Marsh Advisory
United States
Outsized jury verdicts, or “nuclear verdicts,” are a primary driver of social inflation, where the costs associated with insured claims raise at a rate that exceeds general economic inflation. Nuclear verdicts are increasing in frequency and severity, threatening organizations of all sizes, across all industries, and in a growing number of regions. The potential extensive payouts associated with these verdicts also presents a concern for insurers, who are reviewing their risk portfolios and adjusting pricing.
Although mostly prevalent in the United States, social inflation is starting to impact organizations in other countries. It is therefore important for organizations, irrespective of their location, to be aware of the potential impact of social inflation on their business and take action to mitigate their risk.
Aside from insurability challenges — including increased premium costs and inability to secure sufficient limits — nuclear verdicts can significantly impact a company’s reputation, lead to loss of customer confidence, and threaten a business’ ongoing viability.
It is critical for businesses — whether in the US or elsewhere — to take action to address the potential impact of social inflation and nuclear verdicts through effective risk management and risk transfer practices.
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Social inflation can have a substantial impact on an organization’s finances and reputation. This means that senior leaders cannot afford to adopt a reactive stance.
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The substantial risk of social inflation to organizations’ finances and reputation requires careful attention to defense tactics that take into consideration societal attitudes, media narratives, and juror psychology.
Article
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The substantial risk of social inflation to organizations’ finances and reputation requires careful attention to defense tactics that take into consideration societal attitudes, media narratives, and juror psychology.
Article
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Mitigating the risk of social inflation extends beyond an individual case. Post-verdict analysis is vital to understanding outcome drivers and embedding lessons into policies and culture.
Podcast
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Learn how social inflation is transcending borders and actions that organizations operating across the globe can take to mitigate the risks.
Webcast
05/14/2025
Watch our exclusive webinar replay for insights on navigating social inflation and nuclear verdicts.
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Nuclear verdicts often exceeding what many would consider to be reasonable damages can threaten a company’s viability, severely impact its reputation, and contribute to a loss of consumer confidence.
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Social inflation refers to the rising costs and risks associated with liability claims, driven primarily by societal attitudes, court decisions, and the overall cultural shift towards holding companies accountable.
Podcast
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Social inflation remains most prevalent in the US, its impact is being felt in several other countries, requiring all organizations to take action to protect their business.
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In our recent webinar, Marsh Advisory experts and guest panelists discussed how social inflation is impacting businesses.
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The effect of social inflation goes beyond the defendants who are on the receiving end of nuclear verdicts, and can have insurance implications on other buyers.
While outsized jury verdicts are mostly prevalent in the US, social inflation could also impact organizations in other countries. Europe and the UK, for example, have seen an increase in class actions and legislative changes while third-party litigation funding is also growing. Insurers outside the US are aware of the potential impact of these trends and may take actions to address them, potentially impacting insurance costs and availability of coverage.
While some industries tend to be at higher risk of outsized jury awards, virtually every organization — irrespective of its size or industry — could be impacted.
The potential of high claim payouts is leading to many insurers reviewing their risk portfolios and adjusting pricing. This is often resulting in significantly higher premium costs and an inability for impacted organizations to secure sufficient limits. Further, nuclear or thermonuclear verdicts can threaten organizations’ reputation and lead to financial losses.
Employing robust risk management practices and corporate governance is essential for organizations to mitigate the risks of nuclear verdicts. It is also important to regularly review open claim inventory to identify potentially volatile claims, engage in regular and open communication with insurers and brokers, deploy early claim intervention strategies, and prepare to vigorously defend claims that cannot be settled early. Further, fostering good relationships with the community and demonstrating good corporate citizenship can help organizations reduce the risk of an outsized jury verdict.
Our team of specialists can help organizations prepare for and respond to social inflation risks in several ways, including by:
Senior Vice President, Marsh Advisory
United States
Global Claims Advocacy Leader
United Kingdom
US Chief Claims Officer & Managing Director, Claims Solutions
United States
Managing Director, U.S. Chief Casualty Claims Officer
United States
Chief Claims Officer, Marsh Canada Limited
Canada
Global Chief Claims Officer
United Kingdom