Troy Lewis
US Warranty Practice Leader
Setting up an extended warranty program can be challenging for a company for several reasons:
- Cost: Offering an extended warranty program can be expensive, as it requires additional resources to manage and administer the program. The company must also consider the cost of repairs or replacements that may be covered under the program.
- Risk: The company must assess the risk of offering an extended warranty program, as it may be difficult to predict the likelihood and cost of repairs or replacements. If the company underestimates the risk, it may end up losing money on the program.
- Competition: The market for extended warranties can be highly competitive, with many companies offering similar programs. A company must differentiate its program from competitors and offer attractive terms to customers in order to be successful.
- Customer perception: Some customers may view extended warranties as unnecessary or a waste of money, which can make it difficult for a company to sell the program. The company must effectively communicate the benefits of the program and address any concerns that customers may have.
- Regulatory requirements: Depending on the jurisdiction, there may be regulatory requirements that a company must comply with in order to offer an extended warranty program. These requirements may include licensing, disclosure, and reporting obligations.
Overall, setting up an extended warranty program requires careful consideration of the costs, risks, and regulatory requirements, as well as effective marketing and communication to customers.
