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Tailoring benefits for the whole workforce

Employers aiming to support their entire workforce can personalize requirements got individual circumstances. Explore three ways to meet individual needs.

According to our Health on Demand 2025 research, only 59% of employees feel that their benefits adequately meet their needs.

This represents a significant opportunity to enhance support for employees, who have recently reported a decline in their overall well-being. Specifically, the percentage of employees who consider themselves physically and mentally well has decreased by eight percentage points, from 82% in 2023 to 74% this year.

Employers aiming to support their entire workforce have a chance to enhance employee value and engagement by aligning benefits with both universal needs — such as health screenings — and more personalized requirements that consider individual circumstances and realities. Unfortunately, many conventional benefit plans are designed around the concept of the ‘average employee’ and are centered around traditional life events.

According to our research, only 52% of foreign-born employees believe their employer cares about their health and well-being, compared to 62% of all respondents globally. Just under two-thirds (64%) of LGBTQ+ employees report being physically and mentally well, lower than the 73% of heterosexual employees. Women report poorer overall physical and mental well-being, with 71% stating they are well compared to 77% of men. Men report more physically demanding jobs. Single mothers are not confident they can afford healthcare.

Lower-income workers merit special mention; a third (33%) of employees with below-median incomes expressed concern about affording care, versus 15% of those with above-median incomes.

Flipping the pyramid

Flip the pyramid to provide benefits to meet the needs of the full workforce

  • Top down - Those at the top of the pyramid typically receive the most benefits, whereas vulnerable employees have unmet needs. While 11% of employees earning above the median income have no access to any employer-sponsored benefits, this number is 24% for those at or below median income.
  • Bottom up - Consider adding new supports for the full workforce

Traditional benefit design tends to support those at the top of the pyramid. ‘Flip the pyramid’ by opening up eligibility and adding new inclusive employee benefits, enabling you to support all employees. Our Health on Demand 2025 report provides examples of how you can extend some health supports to the portion of the workforce that is not eligible for employer-sponsored medical insurance.

Address both men’s and women’s health issues

In the context of employee benefits, addressing both women's and men's health is crucial, as each group faces unique health challenges and concerns. Our Health on Demand 2025 research found that women often report poorer overall physical and mental well-being and face financial insecurities due to caregiving responsibilities, whereas men are more likely to experience issues related to mental health, substance abuse, and workplace safety. By recognizing and catering to these distinct needs, employers can create a more inclusive and supportive benefits plan that enhances the overall well-being of their workforce.

Adding choice

Another way to better meet employee needs is to introduce choice into the benefits on offer. Although there are some benefits that most people want, there are others that a small portion of employees really value. Offering a broad range of support makes it more likely you will meet the needs of everyone. The data around the value of personalization of benefits is compelling, with employees who can personalize their benefits package far more likely to feel that their employer cares about them, their benefits meet their needs, and that benefits are better than those offered by others.

Personalized benefits drive higher confidence in employer support

How to read this chart: 78% of employees who can personalize their benefits package say their employer cares about their wellbeing. 29% of employees who can’t personalize their benefits say their employer cares about their wellbeing.

Source: Mercer Marsh Benefits, Health on Demand 2025

Flexible benefits, which allow employees to tailor benefits to their individual needs, can make employees feel more valued and supported.

Employees are unlikely to take advantage of benefit programs if they don’t know about or understand their programs, making communication and education with plan members vital. Our research highlights the importance of utilizing various ways to communicate, since different groups might have distinctive preferences. For example, 73% of Gen Zs would be happy if their employer provided a communication program for colleagues to share their personal stories to promote well-being (vs. 63% of Boomers).

Three ways to meet individual needs

Benefit disparities are very common around the world; many lower income employees may not even be eligible for benefits. While full benefits coverage may not be financially feasible for your organization, some level of support may be possible. Explore opportunities for discounts, spending accounts, and onsite or prepaid medical visits to help close the gap. 

Over the last few years, many employers have targeted vital women’s health issues, making a real impact on issues like often lacking pre-natal care, caregiving, and financial well-being. There is great opportunity to also look at benefits through a male lens and address gaps in areas like suicide awareness, preventive health screening, and community programs to help combat feelings of loneliness and lack of fulfillment. 

Consider the varied needs of employees when designing benefits, for example, by seeing that both men’s and women’s health needs are evaluated. Identify gaps and use data and analytics to gain insights on the issues where most support is needed. Look at ways to add choice to your benefit plans.

Caring organizations inspire workers to thrive

Explore how organizations that show they care for their employees are rewarded by a resilient and thriving workforce. In MMB’s Health on Demand 2025 global report we look at the relevance and value of benefits and how being a caring organization inspires workers to thrive.

Speak with a Mercer Marsh Benefits consultant

Report

Health on Demand 2025

Smarter benefits, stronger workforce

Global research of over 18,000 employees across all levels captures views on their health and well-being priorities, concerns and values.

Our people

Matt Zafra

Matt Zafra

Asia Advisory Leader, Mercer Marsh Benefits

  • Singapore

Juan Francisco Ojeda

Juan Francisco Ojeda

Benefits Consulting Analyst, LAC, Mercer Marsh Benefits

  • Panama