To Survive or Thrive: How Crises Impact Company Value

Why do some organisations thrive post-crisis? The impact of a number of high-profile major incidents has called into question how an organisation’s post-incident response can impact its share price performance.

Marsh’s report, in collaboration with Cranfield University, explores the share and stock price volatility of 23 globally listed companies that experienced high-profile incidents in the past 10 years.

Our key findings explore:

• The main drivers behind share price movements post-crisis.
• The significant reasons behind companies simply surviving or thriving post-crisis.
• How different types of crisis can lead to different impacts on share price performance.
• What organisations need to do to thrive pre- and post-crisis.

For more information on the impact a crisis can have on your business, download our report.