Developing in-demand commercial properties requires vision and long-term investment. But the need to be nimble in the wake of swift and far-reaching changes can make survival in the real estate marketplace appear daunting.
Today’s business climate is ripe with rapidly evolving risks, making it difficult for any organization to keep pace with disruption. To remain competitive, commercial real estate (CRE) organizations across the retail, office, multifamily, and hospitality sectors must stay ahead of the many trends affecting their industry, be aware of the risks posed by various disruptions, and put in place a strategy for either embracing and managing emerging risks or avoiding them as best as they can.
As tech-savvy millennials grow up and settle into adulthood, they are becoming more influential in our society and their numbers are swelling. According to US Census Data, millennials — born between 1982 and 2000 — have outnumbered baby boomers, which has historically been the largest generation
And the technology that millennials are so dependent on is also becoming increasingly pervasive. Its prominence in today’s world is obvious; it’s inescapable.
The increasing number of tech-dependent millennials working, making major spending decisions, and establishing cultural norms, coupled with the ever-increasing prominence of technology, is revolutionizing how and where people live, work, and play. The marriage of these two phenomena is driving many of the disruptive trends currently affecting CRE, including:
This is just the tip of the iceberg. A whole host of other disruptive trends are looming, including some less influenced by technology and changing demographics. Natural disasters, active shootings and terrorism, geopolitical instability, and pandemic outbreaks are also influencing how CRE space is used, leased, and managed, creating new and unforeseen risks along the way.
The many trends disrupting the CRE industry are translating into widely varied, yet interconnected risks. This means real estate professionals can’t solve for one challenge without solving for the other, or risk creating additional perils.
For instance, one major risk afflicting commercial properties is vacancies. In response to many of the aforementioned disruptive trends, tenants are leasing less space. Open concept design, telecommuting options, and fewer onsite servers are allowing office tenants to shrink their footprints. Retail tenants are shuttering stores to focus on e-commerce. And sharing economy rentals are competing with hospitality and multifamily assets.
As such, real estate professionals are being challenged to innovate to keep their properties occupied. Some are skirting e-commerce by replacing retail tenants with those that provide experiences, ranging from rock climbing to virtual skydiving. Others are embracing the shared economy by leasing shared office space to independent contractors, instead of large, traditional organizations. And some are even putting industrial buildings in urban centers to solve the e-commerce delivery storage crisis.
But risks abound. While technology and consumer preferences are changing fast, the long-term nature of real estate development means that any investments in “innovative” design concepts could quickly become outdated. This underlines the need for companies to keep up with technology developments and select the right investments.
These challenges are compounded by age-old risks that must still be taken into consideration, even in an age of innovation. Security breakdowns are a prime example; organizations that shift their design theory to accommodate new trends must also consider changing their security policies and philosophies.
For example, while communal work spaces are ideal for millennials who want to collaborate, they may offer fewer escape options in the event of an active shooter situation. Similarly, smart buildings have created ample conveniences for hotel guests, like keyless room entry, while also creating opportunities for security breaches, like hackers shutting down critical building systems for ransom or perpetrators compromising guests’ privacy.
All this is perhaps leading to more liability than ever before for real estate organizations, their properties, and tenants. But embracing technological shifts and keeping up with ever-changing innovations can help create future-proof commercial spaces. After all, while risk lurks behind every opportunity, opportunity lies behind every risk.