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Enhance revenue and business resilience with digitally enabled solutions, on-demand insights, and tailored data-driven products for our automotive partners.


Diversify your revenue stream in a way that enhances brand value and loyalty.


Warranty and protection solutions that are optimised and tailored to your specific business needs.


A secure digital platform that creates a seamless customer journey.

As the automotive industry in Asia faces increasing challenges and competition, embedded insurance solutions are proving highly effective in helping companies diversify their revenue streams and deliver an improved customer experience that enhances loyalty and brand value.

How Marsh Asia Affinity can help

With deep expertise and strong historical relationships with global carriers, Marsh Asia Affinity has over two decades of experience in designing, building and implementing successful automotive protection programs worldwide. 

The programs are delivered via a customised and secured digital platform, which provides the following benefits:

  • Integration with your existing digital ecosystem.
  • Streamlined end-user purchase of insurance solutions.
  • Seamless claims management capabilities.
  • Data analytics for better business intelligence and customer life cycle management.

Marsh Asia Affinity automotive protection programs are suitable for both B2B and B2B2C automotive business models, comprising of OEMs, dealer groups, financiers, and fleet operators. Our market-leading knowledge and advice enable our partners to unlock new, profitable, and sustainable revenue streams via embedded insurance-backed products.


Examples of affinity insurance programs include but are not limited to the following:

  • Pre-owned buyer protection programs
  • Warranty program for OEMs
  • Driver insurance coverage for fleet operators

Yes, we leverage our global expertise, local knowledge, and deep connections with global carriers to design affinity programs that cater for geographies of your choice.

Why Marsh

Marsh, the world’s largest insurance broker and risk advisor, is dedicated to helping clients globally and in Asia manage risk effectively. Leveraging robust technology and data capabilities, Marsh’s long-standing expertise in designing, developing, and implementing innovative and efficient risk solutions across diverse industries and geographies delivers sustainable benefits for clients and empowers them to take advantage of opportunities that foster resilient business growth and expansion.

Our People

Placeholder Image

Nowsherwan Abdullah

Placement Leader

Related insights

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Find out how Marsh Tyre Insurance benefits your automotive business.



To find out more about how Marsh Asia Affinity can help your business reach greater heights, get in touch with our Affinity representative.