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Sharing Economy

For companies that facilitate peer-to-peer transactions, Marsh can help clarify liability and mitigate emerging areas of risk.


Diversify your revenue stream in a way that enhances brand value and loyalty.


Insurance solutions that are optimised and tailored to your specific business needs.


A secure digital platform that creates a seamless customer journey.

The growth of the sharing economy is introducing new variables when it comes to determining liability, creating risks for both the companies facilitating peer-to-peer exchanges and the participants in the transaction, including freelancers and independent contractors. 

How Marsh Asia Affinity can help

Marsh Asia Affinity helps companies design, develop, implement, and monetise white-label insurance solutions and address pertinent issues of liability for companies in the sharing economy and mobility sectors.

Our affinity insurance solutions are tailored to a spectrum of business models — including
e-commerce, ride sharing, food delivery, and last-mile logistics — based on each company’s needs, strategy, and risk profile. Our products and services represent a more proactive approach to risk mitigation that can potentially offset severe legal and financial liabilities resulting from bodily injury, property damage, or other losses.

Marsh Affinity insurance programs have the advantage of being powered by our proprietary secure digital platform, which can be integrated and embedded into your company’s existing digital ecosystem to provide end-users with a streamlined customer journey. The digital platform provides companies with claims management and data analytics capabilities that aid business intelligence as well as customer life cycle management for sales and aftersales channels.


Examples of affinity insurance programs include but are not limited to the following

  • Insurance program covering users of a:
    - Ride-hailing service
    - Home-sharing service
    - ­Food delivery service
    - Last-mile logistics service
  • ­ Last-mile logistics service
  • Group insurance programs
  • Third-party liability programs

Yes, we leverage our global expertise, local knowledge, and deep connections with global carriers to design affinity programs that cater for geographies of your choice.

Our digital platform simplifies the insurance experience for both our clients and their end-users. The digital platform integrates with clients’ existing digital ecosystems for a seamless user interface and enhances the customer journey by building upon your brand proposition and offerings.

Why Marsh

Marsh, the world’s largest insurance broker and risk advisor, is dedicated to helping clients globally and in Asia manage risk effectively. Leveraging strong historical relationships with global carriers and robust technology and data capabilities, Marsh’s long-standing expertise in designing, developing, and implementing innovative and efficient risk solutions across diverse industries and geographies delivers sustainable benefits for clients and empowers them to take advantage of opportunities that foster resilient business growth and expansion.

Our People

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Nowsherwan Abdullah

Placement Leader

How your business can run an optimised insurance program on Marsh Affinity’s digital platform.

Discover how sharing economy and mobility trends are shaping the post-pandemic world.

To find out more about how Marsh Asia Affinity can help your business reach greater heights, get in touch with our Affinity representative.