Entertainment

With powerful analytics and acute market insights, we help sports and events organisations to identify, quantify, and manage risk exposures – and reduce their total cost of risk.

International federations, national governing bodies, sports and event venues, and other organisations active in this dynamic industry face numerous risks. A single man-made or natural disaster can have financial and operational consequences ranging from third-party liability to brand and reputational damage.

Marsh’s Global Sports and Events Practice helps identify, quantify, and manage these risks. As a leading risk adviser to the sports industry, we have the specialised knowledge and market intelligence to help execute a risk management programme based on your company’s unique exposures and business goals.

With a considerable industry database, as well as benchmarking and analytics, we can provide quantitative insights to implement strategic priorities with confidence. Our experts work with you in order to help you identify risk trends, anticipate emerging issues, and design adequate risk management strategies for your organisation.

By understanding exposures from four primary perspectives – hazard, finances, strategy, and operations – we can help determine optimal strategies for managing your risk portfolio, enabling you to pinpoint the best coverage levels, reduce total cost of risk, and improve overall cash flow.

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Entertainment is an incredibly multifaceted sector, so it naturally follows that the spectrum of risks associated with the field is similarly broad and complex.

For example, a film production could experience delays that necessitate reshoots and otherwise cause the picture's financial backers, cast, and crew to lose money. Along completely different lines, a news organization or periodical could unknowingly report false information and thus open itself up to libel lawsuits.

Elsewhere, in live entertainment, costs and liabilities can pile up as a result of misfortunes affecting audience members, performers, sponsors, the event site itself (e.g., adverse weather conditions), structures or vehicles involved in the event, and so on. Other uncommon, but not unprecedented hazards include animal mortality, equine liability, performers' failure to appear, political risk, and even kidnapping or terrorism.

The specifics of entertainment insurance depend on the organization looking to be insured and the terms and conditions offered by insurers. That said, most packages center around property, casualty, workers' compensation, and liability insurance that covers the individuals, property, and locales involved in the entertainment.

Travel insurance is another common component of entertainment insurance, given how often actors, musicians, and other performers must fly all over the world to ply their respective trades. Other coverages for specialized risks unique to certain productions or events may be added as riders to a policy on a case-by-case basis.

Entertainers insurance is intended for artists and performers, rather than the organizations that employ them or contract their services. It can either cover individuals (i.e., actors, dancers, comedians) or groups (i.e., touring bands, theater troupes). Even performing animals can be covered with entertainers insurance.

This type of coverage can take many forms. Property and casualty solutions for entertainers can include workers' compensation, vehicle insurance, builders risk, and umbrella/excess casualty coverage. Financial liability lines (for fiduciary, media, cyber, crime, and kidnap ransom/extortion liability) may also be available, along with specialized accident and health insurance, or coverage applicable in international jurisdictions.

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William Lee

Sales Leader, Senior Vice President

  • Taiwan