Case Study: Flexible benefits to meet the diverse needs of the workforce
A private bank in Asia was experiencing talent loss and a lower employee engagement rate. This was attributed to its stagnant and rigid health and benefits plan despite a shift in demographic mix, including an influx of millennials and an increased number of caregivers among its employees.
Further challenges surfaced as multiple critical illnesses and inpatient claims over a three-year period resulted in a higher claims ratio.
Through surveys, MMB found a gap in views between the employer’s benefits provisions and employees’ diverse expectations:
- The younger cohort expressed their desires for more flexibility and lifestyle-related benefits.
- Married employees whose spouses are working do not require spousal coverage.
- Caregivers prefer the ability to enrol their dependents for coverages like dental, which were only available to employees.
- The older employees wanted more coverage on chronic care.
- Benefits communication was also identified as a gap.
The detailed claims analysis carried out by the MMB team also discovered that the existing benefits design did not meet the employees' utilisation behaviour, resulting in expensive add-ons that employees did not need.
To cater to the diverse employee profiles, a flexible benefits approach, where employees are empowered to select their desired coverage, was introduced.
A wellness roadmap to increase awareness and drive engagement in preventive care was also developed to address the rise of critical illness and inpatient claims.
MMB’s solutions met the needs of the diverse workforce with a highly effective communication strategy, which saw over 90% employee log-in rates to the MMB Darwin benefits portal for information. The opt-in and opt-out model, co-sharing elements for cost sustainability, and the benefits plan overhaul have enabled the bank to save S$170,000 in costs at renewal.