The Trust Challenge for Technology Companies

Public trust in technology companies is dropping in the latest Edelman Trust Barometer

Jim Prosser, managing director for corporate affairs and advisory services at Edelman, explains the reasons why trust in technology companies is dropping -- even as trust in businesses in general is increasing. Public trust can not only enable success for technology companies, it can also moderate the cost of risk. Jim explains how tech companies can improve public trust through partnerships between communication professionals and risk management.